Honest comparisons. No vendor theatre.
How managed email services, self-serve ESPs and deliverability tools really differ, and which fits which kind of operator.
Comparisons
Managed email service vs self-serve ESP
Self-serve ESPs give you control and a low sticker price. A managed service takes the work off your plate end to end. Which one fits depends on your team, your list size and your appetite for operating sending infrastructure.
Read comparisonRevenue share vs licensing for email
Revenue share keeps upfront cost at zero and aligns the provider with your results. A licence gives you predictable spend and keeps all of the upside. The right model depends on who carries the risk best.
Read comparisonFortitude Send vs a traditional ESP
A traditional ESP is software you operate. Fortitude Send is a team and an engine that operate it for you, with AI creative and multi-provider delivery built in. When each one wins, honestly.
Read comparisonBest email deliverability services in 2026: a buyer's guide
A category-level buyer's guide to email deliverability in 2026. We compare the three kinds of solution, what each is good at, and the criteria that should drive the choice.
Read comparisonNot sure which fits?
Tell us about your list and your team. We will say honestly whether you need a managed service at all.