Definition
A US law setting rules for commercial email, including a valid sender address, a clear unsubscribe and no deceptive subject lines.
Glossary
CAN-SPAM
A US law setting rules for commercial email, including a valid sender address, a clear unsubscribe and no deceptive subject lines.
Related terms
- GDPR for emailEU and UK data rules requiring a lawful basis, often consent, to email people and handle their data, with the right to be removed.
- List-UnsubscribeAn email header that lets recipients unsubscribe directly from the inbox in one click. Providers increasingly require it for bulk senders.
- Suppression listA list of addresses you must never email again, such as hard bounces, complainers and unsubscribes. Honouring it protects reputation and compliance.
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