Definition
Delivery means the receiving server accepted the email; deliverability means it actually reached the inbox. An email can be delivered yet still land in spam.
Glossary
Delivery vs deliverability
Delivery means the receiving server accepted the email; deliverability means it actually reached the inbox. An email can be delivered yet still land in spam.
Related terms
- Email deliverabilityWhether your emails reach recipients' inboxes rather than being blocked or sent to spam. It depends on sender reputation, authentication, list quality and content.
- Inbox placement rateThe percentage of delivered emails that reach the inbox rather than spam. A truer measure of success than delivery rate.
- Bounce rateThe percentage of emails that could not be delivered. High bounce rates damage sender reputation.
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