Definition
Whether your emails reach recipients' inboxes rather than being blocked or sent to spam. It depends on sender reputation, authentication, list quality and content.
Glossary
Email deliverability
Whether your emails reach recipients' inboxes rather than being blocked or sent to spam. It depends on sender reputation, authentication, list quality and content.
Related terms
- Delivery vs deliverabilityDelivery means the receiving server accepted the email; deliverability means it actually reached the inbox. An email can be delivered yet still land in spam.
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
- Inbox placement rateThe percentage of delivered emails that reach the inbox rather than spam. A truer measure of success than delivery rate.
Stop thinking about the inbox.
We run the sending, protect the reputation and create the campaigns. You approve.