Definition
The reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
Glossary
Domain reputation
The reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
Related terms
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
- Dedicated sending domainA domain used only for sending campaigns, kept separate from your main website domain so sending activity does not risk your primary domain.
- Subdomain sendingSending from a subdomain such as mail.yourbrand.com, to isolate sending reputation from the root domain.
Stop thinking about the inbox.
We run the sending, protect the reputation and create the campaigns. You approve.