Definition
Sending from a subdomain such as mail.yourbrand.com, to isolate sending reputation from the root domain.
Glossary
Subdomain sending
Sending from a subdomain such as mail.yourbrand.com, to isolate sending reputation from the root domain.
Related terms
- Dedicated sending domainA domain used only for sending campaigns, kept separate from your main website domain so sending activity does not risk your primary domain.
- Domain reputationThe reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
- SPFSender Policy Framework, a DNS record listing which servers may send email for your domain. Receivers check it to confirm mail is authorised.
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