Definition
Gradually increasing sending volume from a new domain or IP while generating positive engagement, so mailbox providers learn to trust it before full-volume campaigns.
Glossary
Email warm-up
Gradually increasing sending volume from a new domain or IP while generating positive engagement, so mailbox providers learn to trust it before full-volume campaigns.
Related terms
- Domain reputationThe reputation tied to your sending domain. It follows the domain across providers and is rebuilt slowly, so it must be protected.
- IP reputationThe reputation of the IP address mail is sent from. Shared IPs pool reputation across senders; dedicated IPs isolate it.
- Sender reputationA score mailbox providers assign to a sender based on past behaviour. Strong reputation lands you in the inbox; poor reputation sends you to spam.
Stop thinking about the inbox.
We run the sending, protect the reputation and create the campaigns. You approve.